BUILDING BLOCKS

BUILDING BLOCKS - RESEARCH

JAN TSCHICHOL

JAN TSCHICHOL was a typographer, book designer, teacher and writer from Germany, 1902 - 1974. 

Tschichol was mainly known for his Penguin book front cover designing, with very precise composition rules in order to make the layout look the most visually pleasing it could. 

However, I am mostly interested in his poster work - especially his design for a page in Cassandre, Publicite magazine in 1929. 

I really enjoy the general composition of this piece. I find that the square shapes fit in perfectly with the particular type font used in this work. 

 

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WIM CROUWEL 

WIM CROUWEL is a typographer and graphic designer, both born and based in The Netherlands.

His work consists of a lot of poster and page designs, all in which experiment with typography and all with an eye-catching minimalist vibe to it 

My favourite piece by Crouwel was for an exhibition catalogue for the Stedelijk Museum Amsterdam in 1966. This work has a beautifully interesting background of a metallic-like material which is curved and dented in places, adding a really nice touch of different shades, shapes and tones within the piece. 

 

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JONATHAN BARNBROOK

 

Jonathan Barnbrook is an English graphic designer who specialises in typography. 

 

Barnbrook created a poster involving Prince William and Kate, which reads ‘Not another fucking royal parasite’ over-layed on top of the image. You can see that the artist obviously likes working with a political state of mind with slight wittiness to it. I really love the risk taking this work portrays, its almost as if Barnbrook is trying to preach out that everyone is equal and doesn’t see the Royal Family as something he should ‘appreciate’. 

 

 

 

 

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 I like how one of the blocks text touches the edges of the 'square', making the text look like it is shape within itself. Also, colour has been carefully chosen in a way that none of the colours clash, they all compliment each other perfectly. The artist has also used white or black coloured text where necessary. I receive a partially 'cool' vibe from this artwork due to the chosen colours. Although, Tschichol has cleverly added in 'shots' of red into the work, which i believe actually compliments the cooler colours and helps emphasise them without making the piece look dull. 

If i were to change this piece by Tschichol i would have stuck with a strictly black and white type, to emphasise the very orderly feel i get from this work. This would mean the text in the top left hand corner would be white, rather than a mid grey. 

 

 

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The type reads 'César', which is interestingly placed onto a 'corner' of the heavily manipulated material. I love how the artist was able to place text in such an odd place yet still make it perfectly readable. The unique type also reflects a bit into other parts of the shiny material, allowing a unique, distorted shadow of the typography. I really enjoy the idea of using a reflective material to create symmetrical mimics of a text. This is something i could see doing myself as a way of experimenting with typography. 

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I find that Barnbrook cleverly gets his political point across, angrily and jokingly simultaneously which is an interesting way to warp the audiences minds. I also really like how easily someone could be offended by the poster, yet, i can imagine after they’ve thought about the meaning behind the work.. they’d start to understand and feel the same way too. 

 

The type within this work has a very strong juxtaposition between the ‘elegance’ of royalty and the harshness of the typeface used, almost as the artist is brutally stamping his thoughts on the Royal Family. I personally really enjoy this font, i love the subtle geometric feel to it. I particularily like the ’N’, it is interesting and stands out from the others due to its asymmetric lines. 

 

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